Influencer Reading Guide: Enhance Your Influence and Change Behaviors


Influencer: The Power to Change Anything” is a groundbreaking book co-authored by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler. Published in 2007, this book delves into the strategies and principles that can influence individuals, teams, and organizations to bring about positive change.

The authors, who are experts in the field of organizational behavior and performance, draw on their extensive research and real-life examples to highlight the power of influence. They provide a comprehensive framework that readers can use to effectively influence others in various social, professional, and personal contexts.

Influencer” explores the six sources of influence – personal, social, structural, motivational, ability, and habit – and teaches readers how to leverage each one to drive change. The book also outlines crucial skills and strategies for mastering influence, such as identifying vital behaviors, harnessing peer pressure, using rewards and punishments effectively, and creating a culture that supports change.

The authors emphasize that influence is not limited to those in positions of authority but can be cultivated by anyone willing to learn and apply the principles outlined in the book. By empowering readers with practical tools and insights, “Influencer” equips them with the ability to navigate complex challenges, inspire team members, and achieve significant personal and organizational transformations.

Overall, “Influencer” is a thought-provoking guide that offers a fresh perspective on the art of influence. With its actionable strategies and inspiring stories, this book has become a go-to resource for individuals seeking to make a lasting impact on the world around them.


Influencer List

Readers of this reading guide of “Influencer” by Kerry Patterson, Joseph Grenny, David Maxfield can gain a deeper understanding of the key concepts and principles discussed in the book. The guide provides a summary and analysis of each chapter, highlighting the main ideas and offering insights into the authors’ perspectives.

By using this reading guide, readers can acquire knowledge on how to effectively influence others and bring about positive change in both personal and professional settings. The book presents a framework for understanding and applying the six sources of influence, which include personal motivation, personal ability, social motivation, social ability, structural motivation, and structural ability. The guide assists readers in comprehending these sources and suggests practical strategies for utilizing them to achieve desired outcomes.

In addition, readers of this guide can grasp the importance of identifying and targeting vital behaviors that drive significant results. The authors emphasize the significance of focusing efforts on behaviors that have a disproportionate impact on the desired change, rather than attempting to modify all behaviors. The guide explains how readers can identify these vital behaviors and design influence strategies around them.

Furthermore, the reading guide provides examples and case studies that illustrate the concepts discussed in the book, enabling readers to see real-world applications of the principles presented by the authors. It also offers reflection questions and prompts for readers to engage with the material on a deeper level, encouraging introspection and self-assessment.

Overall, readers can expect to gain a comprehensive understanding of the key principles and strategies for effective influence from this reading guide of “Influencer” by Kerry Patterson, Joseph Grenny, David Maxfield.

Author Background

The authors of “Influencer: The Power to Change Anything” are Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler. Kerry Patterson and Joseph Grenny are co-founders of VitalSmarts, a corporate training and consulting company specializing in leadership development and organizational performance. They have also co-authored several bestselling books such as “Crucial Conversations” and “Crucial Accountability.

David Maxfield is also a co-founder of VitalSmarts and has expertise in organizational behavior and change management. He has written extensively on topics related to interpersonal communication, influence, and leadership.

These authors have worked together for many years, conducting research and teaching organizations how to achieve sustainable change. Their collective knowledge and experience in the field of behavioral science has led them to develop a framework for understanding and utilizing influence to drive positive change in personal, social, and organizational settings.


Influencer Book Club Questions

1. How does power shape and influence the behaviors and actions of individuals in the book?

This question encourages readers to reflect on the concept of power and its impact on the characters in Influencer. Throughout the book, various characters display different levels of power and influence over others. Some characters use their power in positive ways to drive change and improve situations, while others abuse their power for personal gain or to control others.

The authors highlight that power can be both a force for good and a corrupting influence. It presents readers with a moral dilemma, asking them to consider how power can be used responsibly and ethically. They may also contemplate the consequences for those who wrongly exert power over others.

In Influencer, characters like David and Joseph demonstrate the positive use of power by empowering others and fostering collaboration. Their approach challenges the traditional hierarchical power structures and highlights the potential to create positive change through influence rather than coercion.

Overall, this question aims to encourage readers to critically analyze the role of power in their own lives and organizations. It prompts them to consider how power dynamics influence decision-making, communication, and relationships. By understanding the impact of power, readers can work towards creating a more equitable and effective environment.

2. How do the authors challenge the notion of individual responsibility versus systemic change?

This question invites readers to consider the balance between individual responsibility and the need for systemic change. In Influencer, the authors argue that while individual actions are important, lasting change often requires a comprehensive approach to address larger systemic issues.

The book explores the idea that individuals alone cannot solve complex problems without support from their environment. It challenges the notion that personal willpower is enough to create sustainable change. Instead, the authors advocate for creating systems and environments that support and reinforce desired behaviors.

For example, the authors discuss the concept of “vital behaviors” – small, impactful actions that, when practiced collectively, can lead to significant change. This highlights the importance of both individual commitment and creating an environment that encourages and enables desired behaviors.

By considering this question, readers may reflect on their own experiences and the challenges they have faced in trying to create change. They can explore how societal norms, organizational cultures, and structural constraints can hinder individual efforts. It also prompts readers to think about the responsibility of leaders and institutions to create environments that nurture positive change.

Ultimately, this question encourages readers to contemplate the need for a balanced approach that combines individual responsibility with systemic change to drive meaningful and lasting impact.

3. How does Influencer challenge traditional notions of leadership and influence?

This question prompts readers to analyze how Influencer presents a different perspective on leadership and influence compared to traditional notions. The book puts forth the idea that anyone can be a leader and make a significant impact, regardless of their formal position or authority.

The authors challenge the stereotype of a leader as someone in a high-ranking position by emphasizing the power of personal influence. They highlight the importance of focusing on behaviors and actions rather than titles or positions. By examining the book’s examples and case studies, readers can see that leadership can emerge from any level of an organization or community.

Influencer also rejects the idea that influence is solely a result of persuasive communication or charisma. The authors emphasize the importance of aligning incentives, changing the environment, and creating social norms that support desired behaviors. This challenges the traditional notion that influence is solely based on personal traits or persuasive abilities.

By contemplating this question, readers can reassess their own understanding of leadership and influence. They may reflect on the qualities and behaviors they associate with effective leaders and consider different approaches to driving change. Ultimately, Influencer encourages readers to see leadership and influence as accessible to all and encourages them to develop and refine these skills in themselves and others.

Influencer Similar Books

1. The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg – This book explores the science behind habit formation and how we can change our habits to effectively influence our behaviors and outcomes. It provides practical strategies and real-life examples that help readers understand the power of habits in personal and organizational success.

2. Influence: The Psychology of Persuasion” by Robert Cialdini – This classic book delves into the principles of persuasion and why people say “yes.” Cialdini explores various techniques used by influencers and provides insights into the psychology behind persuasive tactics. It is a valuable resource for anyone interested in understanding how to influence others effectively.

3. Switch: How to Change Things When Change Is Hard” by Chip Heath and Dan Heath – In a similar vein to “Influencer,” this book focuses on bringing about change and overcoming resistance. It combines research from psychology, sociology, and economics to provide a framework that helps individuals and organizations navigate change successfully.

4. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath – This book explores the key principles behind making ideas stick and memorable. It provides readers with a toolkit to craft compelling messages that resonate with their audiences, thus increasing the chances of influencing others effectively.

5. Thinking, Fast and Slow” by Daniel Kahneman – In this book, Nobel laureate Daniel Kahneman explains the two systems of thinking that govern our decision-making processes. It sheds light on cognitive biases and heuristics that impact our choices. Understanding these biases can be instrumental in becoming a more effective influencer by considering how people think and make decisions.

6. Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein – This book introduces the concept of “nudge,” which suggests that small changes in the environment can subtly influence people’s behavior. It explores various examples from different domains, including public policy, to highlight how subtle nudges can shape choices and promote positive outcomes.

These recommendations cover a range of topics related to influence, persuasion, behavior change, and decision-making. They provide additional insights and strategies that can complement the ideas presented in “Influencer” and deepen the reader’s understanding of effective influencing techniques.

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