Tag Archives: Influence

Influence Reading Guide: Unleashing the Power of Persuasion by Robert B. Cialdini.

Influence Introduction Influence: The Psychology of Persuasion, written by Robert B. Cialdini, is a groundbreaking book that explores the principles and techniques behind the art of persuasion. Published in 1984, this seminal work has remained highly influential and widely respected in the field of social psychology. Cialdini, a renowned psychologist and persuasion expert, delves into …