Tag Archives: Jonah Berger

Contagious Reading Guide: Unleashing the Power of Word of Mouth and Social Influence

Contagious Introduction Contagious: How to Build Word of Mouth in the Digital Age, written by Jonah Berger, is an insightful and compelling book that delves into the science behind why certain ideas, products, or messages spread like wildfire, while others fall flat. In this thought-provoking book, Berger explores the key factors that make things contagious …